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Peter Arezina is a great example for entreprenuers taking a new product to market. By himself he had managed to achieve more than a lot of comapnies do, having engineered, patented, set up manufacture for his product and obtained some difficult approvals – the only thing missing was great branding and some polish to convince potential partners and investors.
Realise Design has helped Peter with his business strategy and repositioning of the Sniff-Ezy brand. We then reworked all the brand graphics, produced a professional pitch presentation and website. We then provided advice and support in pitching to various companies, and dealing with negotiations.
Peter recently secured a deal with a large pharmaceutical company, who loved the concept and were extremely impressed by the quality of the idea and work presented. They are planning to launch an exciting new 2-in-1 branded product this year.
“I approached lots of people about my idea, but Realise were the first people who listened and took it seriously. Straight away, it was obvious they ‘got’ what I was saying and then the presentation they came up with blew me away – it portrayed Sniff Ezy better than I’d imagined. From then on they have been an amazing support, their calm sensible advice helping me overcome a lot of hurdles and get to the right result. We’re all really looking forward to seeing my idea on the shelves now. I can’t recommend Realise highly enough, they’re supportive, honest and very good. Use them!”
Peter Arezina, CEO – Just Nature Ltd.